Job Summary
Reporting to the Commercial Director, you will be responsible for product planning, delivery and market research throughout the products lifecycle.
You will develop a vision and roadmap for the products, aligned to business goals and the market requirements based on input from internal stakeholders, customers, market research, trade associations attendance (legislative & standards) and your own industry insight.
Having identified product development or improvement projects, you will work closely with Development/Engineering, Marketing and Sales to deliver products to market that align with this vision, meeting market needs and deliver to a consistently high-quality standard.
This position is full time office based, working Monday to Friday 8:30am to 5pm In Aylesford.
Duties
- You will develop a forecast for the product based on input from marketing, sales, market analysis and your own experience, and manage its delivery.
- Define the product strategy and roadmap
- Manage the product throughout its lifecycle from concept to end-of-life
- Be the recognised expert in the business on the product, the market, relevant technology and the competition.
- Write the business case for new product investments and gain internal approval
- Write Market Requirements documents for product requirements, including costs and selling prices, accounting for varying price strategies based on route to market
- Working with the marketing manager, propose a product marketing plan and budget and then deliver against it
- Develop core positioning and messaging for the products, coordinating with the marketing Manager to provide data on product positioning, competitor analysis, and Market trends to guide the campaigns.
- Perform product demos to customers and develop internal training for staff development and technical/sales training & support relationship building with key clients
- Monitor, report and make proposals to improve product performance
- Identify and support sales channels.
- Develop route to market strategies with key stakeholders to support targeted product growth strategies
- Promote the product to sales teams through sales training sessions, webinars, newsletters and other mechanisms
- Develop and deliver training to technical sales support, and the sales team
- Co-ordinate with development and marketing on projects to deliver to plan
- Collate feedback from sales and customers and feedback into product roadmaps
- Represent the voice of the customer in senior level meetings
- Using business intelligence and market conditions deliver a regular (e.g. monthly) volume, revenue and profit forecasts
Knowledge, experience and qualifications
- Educated to degree standard or similar in engineering or equivalent
- 3+ years relevant product management experience from within a transferable role, from within the HVAC industry would be favourable
- Demonstrable understanding of product engineering and management principles
- Experience in marketing data analytics and tools
- Proven negotiation and networking skills
- Excellent interpersonal skills – able to represent the Company at all levels
- Must possess good analytical and problem-solving skills with methodical approach to achieving results.
- High attention to detail with excellent organisational and record-keeping skills.
- Excellent, verbal and written communication skills, with ability to convey technical information to range of audiences.
- Very proficient in Microsoft Office packages.
- Proven ability to work competently both on own initiative and as part of a team.
Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained.
