There are so many benefits to writing a blog for your business or organisation. Blogging should now be part of the everyday marketing activities, providing much wanted content for consumers. The fact is if you don’t blog, your competitors will be and probably are already.

Here are our 5 top tips for blogging beginners:

  1. Get ideas from your existing customers: Your existing customers are the perfect people to get ideas from. It could be answering questions they have asked or fantastic feedback they have left about a staff member; there’s two ideas already! Your existing customers are marketing gold.
  2. Understand your audience: The people who follow you on social media, follow you for a reason. Understanding your audience and what they want from you is the key to growing your audience.
  3. Create amazing ‘call to actions’A call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors to act. It is, quite literally, a ‘call’ to take an ‘action.’ The action you want people to take could be anything from downloading an eBook, sign up for a webinar, get a coupon, attend an event, the list is endless! A call to action can be placed anywhere within your marketing; on your website, in an eBook, in an email, or at the end of a blog post.
  4. Be consistent: Once you start blogging, being consistent is important. Be realistic with your schedule; it could be once a week, once a month or once a day. Most organisations tend to post one blog post a week. Once you start blogging, don’t stop!
  5. Be true to your voice: Your blog posts should be written, with the personality of your organisation or business. Asking staff members and volunteers to write blog posts is a good idea; they live and breathe your organisation every day!

 

Are you looking for a new job? Contact us at hello@trapezerecruitment.co.uk and like our Facebook page to receive regular new job alerts.

Are you an organisation looking for a new recruitment company? Contact us at hello@trapezerecruitment.co.uk.

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